Living In Egypt: Human PopUp Marketing

I’ve been living in Cairo Egypt for almost a year while my better half goes to university. It has been quite an experience! Anyone wanting to learn real marketing needs to visit, Egyptians have a talent for selling and I credit a large part of that to the steady stream of tourist who have descended on this area since 3000 BC. Egypt has proven that “Content Is King“, the Pyramids have attracted visitors and business from day one and only now is someone trying to beat them with bigger and better content (Country of Germany, do you really need to build a pyramid ten times larger than Egypt’s?). I am utterly convinced that the idea of the popup ad was conceived by someone who had just visited Egypt and tried to walk by guys selling rides on a Faluka boat or someone selling anything on the corner. Human popup ads are abundant here due to high unemployment and it is remarkably effective if you have the numbers.... Click Here To Read Full Post